My name is Annalena Rauch. I am 24 years old, I finished my high school diploma and had my first experiences as a saleswoman. Since January 2018 I have been working together with my parents in the family business. I was born and raised in South Tyrol - a world of orchards and apple trees.

Since my childhood I have been interested in these delicious and versatile fruits. That's why I spent so much time with my grandfather - a passionate apple farmer. Since I have always been very curious, I learned from him all the details about cultivation, harvesting and processing.

When we started making our own apple juice for our family a few years ago, I was immediately impressed by this tasty beverage. Even my friends, classmates and co-workers were singing the praises of my grandfather's juice. So I got the idea to share this unique taste experience with others as well.

When I told my father about this inspiration, he immediately assured me of his support. With his decades of experience in food sales, he was the right partner in realizing my vision from the very beginning. Today we already produce various fruit juices, jams, syrups, mustards, dried fruits and even winter products - clearly according to my grandfather's secret recipe.